Microsoft and Apple have recently collaborated to offer Microsoft office for iPad and iPhone, marking an important moment for this platform and their changing strategy. This new app is built to support iCloud which allows for cross-platform collaboration among a variety of users.
The mobile application for Office 365 is free for Android and Apple as a way to entice users to purchase the full version for tablets, as they are able to access One Drive. Subscriptions for Office 365 start at $6.99 a month for a personal plan and $9.99 a month for the Home Premium version that allows install for up to 5 PC’s or Macs.
Since its release, users have been highly receptive of having Microsoft capabilities on their tablet as Word has jumped to a #1 ranking for productivity within the app store, followed by Excel in third and Powerpoint fourth.
Based on the results so far of Microsoft’s integration with Apple, it is clear this has been a success as there is an identified need for this to occur more often. New utility apps for tablets that serve function take priority. Since Microsoft has now given away Office on platforms its does not own, it will be interesting to see if the mobile market is heading in this direction, where functionality and user demand results in more cross-platform collaborations.
PreApps will continue to monitor the success of Apple and Microsoft. It will be interesting to see if other platforms integrate when creating apps, as there appears to be a realized need for it.