Mixpanel, an analytics company, recently released its first report of the patterns of use from the 17 million mobile and web actions that it tracks each month. This research is said to describe “a typical day on U.S. smart devices.”
The results have been broken down by region focusing primarily on California, the Midwest and the Tri-state area, as the patterns of these mobile users often differ. One common shared finding however, has been that around 10 p.m. the majority of the United States is winding down from their day with a gaming app.
However, in the mid-west and California, the majority of people are also using fitness apps as well as this time. People in the Tri-state area typically are done for the evening staying on social networks.
The most useful information discovered was the increased use of mobile devices after lunchtime. People primarily use the web during the morning work hours, but in the afternoon this activity drops off and mobile use begins to dominate.
Between 1 and 6 p.m. mobile use is at its peak. Coincidently, this time is also when gaming apps are being downloaded and played the most. There is also a spike in e-commerce apps between dinnertime and the typical bedtime for each region.
For app developers and marketers this knowledge is especially useful when trying to promote or launch a new app. This data can better direct when to send a notification, promote a new feature, or offer further incentives to engage users changing app development entirely.
To read more about the data released from Mixpanel visit www.mixpanel.com and continue to check PreApps for the latest in mobile and app news.