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Retail Roamer is a mobile app that tracks consumers within a retail store with consumers giving their permission to do so. The app follows their in-store experience of where they go, where they stop to browse, and how long their visit lasts. In return for allowing us to obtain such valuable data, consumers are then given a purchase discount coupon at the end of their visit for their participation. This coupon is anywhere from 1-5% off purchases, depending on the length of visit, total purchase amount and retailer preferences.