How Data-Driven App Marketing Will Revolutionize User Acquisition

While there used to be a focus on the users’ device type, time of day, and operating system, the value of ads is now more powerful given the inclusion of more comprehensive data. By finding new ways to leverage data, app marketers are finding that data-driven marketing is doing wonders for user acquisition, especially in causing drastic increases in returns on investment (ROIs) experienced by app marketers. As an app developer, you can learn from this trend and create your own strategy for user acquisition. Here are some tips for excellent mobile app marketing to revolutionize user acquisition.

data-driven marketing

This data offers better insight into what customers could want from an app, which, when tapped into, could provide you with the means to drive your app’s ranking through the roof. Find out your users’ needs and wants, then market towards those specific audiences. Soon, your app will reach maximal downloads.

Marilyn Shi
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Marilyn Shi

From deep in the Hundred Acre Wood, Marilyn Shi is a honey bear and a member of the Class of 2016 at Boston College. She loves writing, deep space, and Googling trivia about controversial celebrities. Disco-lover, wheat bread extraordinaire. #HealthGod. For more information or just to chat, get in touch at marilyn@preapps.com.

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