Ok. Let’s face it. Your app may be good. Possibly even more. Everyone who’s tried it so far is more than impressed. It could be the next big thing after Facebook when the mobile app downloads start rolling.

This could finally your biggest break yet. It almost seems impossible that someone could fail to like it. All your family and friends are already in love with all its features. And they are getting hooked on it faster than a virus.

Of course, it sure feels great after all the work you’ve put in. All the features are well thought-out and the interface is exceptionally intuitive. What more could anyone ask for?

Well, you could be right. It might possibly be one of the best apps yet. With the potential of taking the market by storm.

But we hate to burst your bubble. Much as it’s a genius app, the market has to discover it first to become successful.

Making money through mobile apps is not a secret anymore. It’s the in-thing now. Mostly because of the exponentially growing market base.

Let’s look at it this way. The number of smartphone users is expected to hit 2.7 billion by next year.

Number-of-Smartphone-users

Number of Smartphone users. Source: Statista

If a fifth of them downloaded your app, you don’t even have to seek direct purchase to make a killing. You could easily make billions of dollars with such a user base, mostly from third-party marketers.  All from a genius idea and a couple of dollars for app development.

Sadly, everyone knows this already. There are more than half a million app developers in the U.S. today. And most of them, if not everyone, is trying the same thing as you. Searching for their big breakthrough great apps.

App-Developers-in-the-U.S

App Developers in the U.S. Source: Statista

That is the U.S. alone. Now imagine the sheer number of similarly skilled professionals in the world.

According to the Global Development Population and Demographics Study by Evans data, there were 12 million mobile developers in the world as of 2016. That’s easily the population of the States of Illinois or Pennsylvania, all competing against each other.

Considering that this has grown from 2 million in 2016, you can picture the numbers that we’re dealing with as you read this.

Certainly explains why more than 5,000 apps are submitted to the App Store every day.

Well, you may argue that most of them are not that good. And you’d be right because Apple only approves and publishes a little over 1,400 of the best.

 

Number of app releases

Number of app releases. Source: 42Matters

But then again, Apple has considerably high standards for their App Store applications. That’s why the 4.5-5 stars rating range takes the cake, followed by 4.0-4.5, with 5 stars coming in at a very close third.

 

App Store App Ratings

App Store App Ratings. Source: 42Matters

So, without sounding too alarmist, the competition is stiff. And it’s not getting easier anytime soon, considering predictions that place the App Store at more than 5 million apps by 2020.

Even genius apps can’t hide from this one.  Sadly, that’s the bottom line.

Thankfully, there is a simple way around this- engaging app marketing services to increase mobile app downloads.

Apps that successfully pass through Apple’s editorial team are reasonably good. The main issue for some of them, if at all there are any problems, may just be a couple of minor bugs.

That essentially means that winners and losers are principally determined by their app marketing strategies. Failing is fairly easy. But so is emerging at the top, as long as you capitalize on effective strategies that have been tested and proven.

All things considered, the process is very simple and straightforward. That’s how PreApps has managed to drive more than half a billion app downloads with clients we’ve worked with.

But it requires extensive experience and some level of expert finesse.

So let’s walk you through 15 ways that you should be looking into to boost your mobile app downloads:

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1. Press Release

The influence of the press on decision making and social lives is undeniable. According to research by various scholars, there are only few things which are as impactful on the human mind as mass media.

It’s especially profound among the youth, who on average download more than four times the number of apps as the older demographic.

So, of course, it only makes sense to leverage this influence right from prelaunch app marketing. Create a compelling app press release and distribute it through influential press platforms. 

2. Create a Website

With Apple enjoying an extensive user base, the App Store is attracting millions of visitors every day. Explains why 47% of U.S. iPhone users found the last app the downloaded by searching through the App Store.

Users-found-last-app

How U.S. Users found their last app. Source: MainstMarketing

That leaves out 53% to worry about. And 12% claim that they read about their downloaded apps on the web.

While there are many factors that build up to this, websites are undoubtedly at the center of this. Your website should be your chief attacking base. This is where you’ll be controlling your entire web marketing strategy from. 

3. Paid advertising on Facebook, Twitter, Apple Search, or Google UAC.

Still, in the same study, 6% of respondents downloaded their last apps because it was featured on Google. While 2% proceeded to click an ad on Facebook, Twitter and other social sites.

While the inorganic versus inorganic marketing debate rages on, one thing is obvious- paying for well-placed ads will still get you a solid number of mobile app downloads.

Among dynamically interactive social media platforms, Facebook, Instagram, Twitter and Snapchat enjoy the largest following in that order. So it’d be wise to combine them with Google’s Universal App Campaigns, which is specifically optimized for app businesses. 

4. Get Featured On App Review Sites

A separate research conducted by firms Forrester and Nielsen notably released results that are almost similar to what we’ve explored. 7% of iOS users learn about apps they download by reading blogs.

App-Discovery-Methods

App Discovery Methods. Source: Forrester 

That said, there are two primary types of blogs that will mention your app. Your own blog on the main site, or a third party app review site.

The consequent reach, of course, depends on the size of the review sites’ audience. That’s why it’s very important to work with an app marketing agency with connections to influential platforms. 

5. Choose a Great App Name

Going by more than 120 million App Store sessions analyzed over more than 2 years, 60% of your App Store visitors will not scroll past their first impression. Consequently, 50% make up their minds based on this alone.

Among other things, the very first impression is made by the app name. So you need to grab user attention through a creative name that is not only unique, but also memorable and descriptive of the app’s functions.

This alone could boost your conversion rate by 35%. 

6. Choose The Right Keywords

Of all the app discovery methods we’ve reviewed in the two studies, one remains predominantly popular- browsing in the App Store.

Even Apple attributes 65% of mobile app downloads to searches within the App Store. Their search result algorithm only prioritizes on apps that have put their App Store Optimization in order.

One of the elements that are heavily queried are the keywords entered in the given field. So take your time to research, then choose the most popular keywords according to your niche and target users. 

7. Cross-promotion On Other Apps

Although you’re all essentially fighting for user attention on the App Store, you could also capitalize on other applications to drive traffic.

There are many established apps that are increasingly enjoying millions of users, and would be open to cross-promotion.

As a matter of fact, 3% of IPhone users discovered their last downloaded app through this. 

8. In-App Referrals

If your app is intuitive and engaging, introduce a feature that allows users to share with their friends across multiple platforms.

Then find a way to encourage them to do so. You could, for instance, entice them through various rewards. Just like Uber has been doing to steer market penetration. 

9. Publish Eye-Catching Screenshots and App Demo Video

With only a handful of apps currently using app demo videos, this is one of the strategies that could ideally set your app apart from the rest.

Apps-With-App-Demo-Videos

Apps With App Demo Videos. Source: Storemaven 

A good one, on average, could increase mobile app downloads by 25%. So keep it short since 10% of the watchers drop every 5 seconds, use crisp clear sound, and come out strong on the message.

Supplement this with engaging screenshots that demonstrate unique elements of your app. 

10. Social Media Marketing

More than 71% of internet users today are on social media. This alone makes them the richest source of third-party site traffic.

Therefore, in addition to paid social media marketing, engage inorganic methods by creating pages, and subsequently building a strong following.

Apps in the App Store are already attributing 19% of their downloads to traffic from social media sites. 

11. Expand To Multiple Countries

As one of the most prominent brands in the world, Apple has extended the App Store to more than 155 countries. And all are adequately accessible to app developers.

Limiting your app’s scope, therefore, is only curtailing its growth. The more the number countries that have access to your app, the larger your prospective user base.

To appeal to a wider audience, optimize the app for different countries after a comprehensive analysis of the respective markets.

12. Ask For User Reviews

A user review is not just an opinion on your app. It’s also one of the elements that are heavily factored into the App Store’s search algorithm.

Additionally, your users’ genuine views will inform the decision-making process when improving the app’s features. And this could go a long way in boosting future user acquisition.

Plus, since only 15% have user ratings, encouraging users to post their opinion could easily push your app ahead of 85% of the apps in the App Store. 

13. Viral Marketing

The social media age has seen the rise of overnight superstars thanks to viral content.

You could do the same for your app by systematically composing and strategically placing creative content aligned to your target audience’s interests. This could drastically increase the number of mobile app downloads in a considerably short period of time.

Content that sparks awe is usually the most effective for viral marketing, followed by laughter, amusement, and then joy.

Viral-Marketing-Emotions

Viral Marketing Emotions. Source: NeilPatel 

14. Email Marketing

Email marketing may be a traditional digital marketing method, but is still fairly effective in connecting with your loyal following.

Build an email list through your website, and begin by creatively rallying your audience during app launch with incentives.   

For additional downloads, keep engaging them with fresh, shareable content to win over additional prospects. 

15. Track Your Marketing

Finally, the potential of the entire campaign cannot be fully realized without comprehensive tracking.

Adequately measuring individual strategies will help you accurately establish their respective effectiveness. Subsequently, you’ll be able to tweak your marketing, then reposition your app to respond to your prospects’ precise needs and preferences. 

Conclusion

app-marketing-secrets

To recap:

  • The number of smartphone users is expected to hit 2.7 billion by next year.
  • There are more than half a million app developers in the U.S. today.
  • According to the Global Development Population and Demographics Study by Evans data, there were 12 million mobile developers in the world as of 2016.
  • More than 5,000 apps are submitted to the App Store every day.
  • According to research by various scholars, there are only a few things which are as impactful on the human mind as mass media.
  • Youth, on average, download more than four times the number of apps as the older demographic.
  • 12% claim that they read about their downloaded apps on the web.
  • 6% of respondents downloaded their last apps because it was featured on Google. While 2% proceeded to click an ad on Facebook, Twitter and other social sites.
  • 7% of iOS users learn about apps they download by reading blogs.
  • 60% of your App Store visitors will not scroll past their first impression. Consequently, 50% make up their minds based on this alone.
  • Apple attributes 65% of mobile app downloads to searches within the App Store.
  • 3% of IPhone users discovered their last downloaded app through cross-promotion on other apps.
  • If your app is intuitive and engaging, introduce a feature that allows users to share with their friends across multiple platforms.
  • A good app demo video, on average, could increase mobile app downloads by 25%. So keep it short since 10% of the watchers drop every 5 seconds, use crisp clear sound, and come out strong on the message.
  • More than 71% of internet users today are on social media. This alone makes them the richest source of traffic.
  • Apps in the App Store are already attributing 19% of their downloads to traffic from social media sites.
  • Apple has extended the App Store to more than 155 countries. And all are adequately accessible to app developers.
  • Since only 15% have user ratings, encouraging users to post their opinion could easily push your app ahead of 85% of the apps in the App Store.
  • Content that sparks awe is usually the most effective for viral marketing, followed by laughter, amusement, and then joy.
  • Email marketing may be a traditional digital marketing method, but is still fairly effective in connecting with your loyal following.
  • The potential of the entire campaign cannot be realized without comprehensive tracking.

So, which of these strategies do you think would work best for your app?