Apple Inc. has been competing against successful tech companies such as Android and Samsung for years. Samsung recently introduced the Samsung Galaxy Gear, while Google has partnered with Nestlé to create the Android KitKat. In order for Apple to place themselves above their competitors, they’ve done two things that they’ve never done before: One, launched two products simultaneously – the iPhone 5S and the iPhone 5c – and have introduced the iPhone 5c in a variety of colors: green, white, blue, pink and yellow.
So what makes the iPhone 5c so special and noteworthy from the rest of the iPhone gang? It was rumored that the greatest change was going to be it’s lowered price and would be known as a “cheap option” for a smartphone – but there’s more! This is the first time a smartphone from Apple has been released in colors other than the standard black and white. However, it is not the first time they have released a smartphone with a plastic casing. That was first introduced in 2008 with the iPhone 3G.
The iPhone 5c has a four inch display, an upgraded forward-facing camera, larger battery, different graphic design for the generic icons (iTunes, Camera, etc) and a polycarbonate colored body. Besides the plastic casing, there are very few differences between the iPhone 5. As far as the price goes, the iPhone 5c will be sold at $99 for the 16GB, $199 for the 32GB, and free on contract. The iPhone 5S comes in the standard black and white, but also a new color – gold! It is sold at $199 for the 16GB, $299 for the 32GB, and $399 for the 64GB.
Essentially, Apple’s goal in launching the iPhone 5c is to sell a smartphone in the midrange, fighting off its threat from the originally cheaper Android. So far, people seem pleased with the iPhone 5c, and will hopefully put Apple in a better spotlight in the market.