iOS 7: Don't Get Mad, Don't Get Even, Do Better

June 12th, 2013  |  By Sara Rothschild

This has been the mentality of Apple when it comes to competing with the Android and Windows market and the new iOS 7's approach is no different. This past Monday at the Worldwide Developers Conference (WWDC), keynote speaker and Apple CEO Tim Cook unveiled the future of apple's mobile OS, iOS7. According to Cook "It's the biggest change to iOS since the introduction of iPhone" 


We've all see the ads where people are going around tapping their phones together to share data. The feature known as Near Field Communications, or NFC has been a question on many mobile users' minds. Will apple adopt this new technology? Tim Cook answered Monday with a resounding no. 






Whether or not you are a fan of the technology, the fact is that in the US the technology has yet to catch fire. Apple's solution to easy data sharing? AirDrop. With this feature there is "no need to wander around the room bumping your phone" according to Apple's SVP of software engineering Craig Federighl. Instead a screen displaying those near to you appears and you simply double click to share the information. 


While lack of the "awkward" NFC format isn't really a change to Apple's iOS there are many things to be aware of in the new iOS7. Don't worry though, you won't feel like you need to learn a whole new system. As Federighn put it, "installing iOS 7 on your phone is like getting an entirely new phone, but one that you already know how to use".


Aesthetically, the iOS goes for a flatter look and restyling of typography. Backgrounds will also be more interactive and easier to see as apps get a translucent overlay. There are many new features being added to the iOS but here are some of the ones that really stand out.


  • Control Center- With a simple swipe from the bottom of the device you are taken to this new control hub. From here you can activate Airplane mode, toggle Bluetooth, enable Do Not Disturb, access AirDrop as well as specific apps. The best feature? it comes with a flashlight! No need to trip over things in the middle of the night, just grab your phone and swipe right from the lockscreen.
  • Multitasking- Today everyone is doing multiple things at once. For better or for worse, the new iOS will be enabling multitasking even more. iOS will take notice of the apps you use more frequently and pull data from them more often. Check an app every morning? It will take not of that as well and pull current data accordingly
  • Camera and Photos- It really should be Cameras because it's really a 4 for 1 deal. You get a video camera, a still camera, a square camera and a panorama camera. Oh and I almost forgot, you can also apply filters! Photos are organized better into what is known as Moments. As Federighl put it "you may not remember when you did it, but iOS does." 

This is just a snap shot of some of the features that will be gracing the iPhone world this fall (Apple premiered 10 of them at the WWDC). The biggest aspect however is the one missing, NFC. Only time will tell if Apple's technology is better than NFC, but one thing is clear, Apple will indefinitely be staying away from NFC technology. 

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