Appscotch has developed new technology which offers new and interactive ad units where users can try out a game before committing to an app store download. If successful, this can change the pattern of purchase for new game apps.
The ads from AppScotch are fully virtualized streamed samples of the game being advertised giving users a first glance at what it will be like before downloading.
The result of this according to AppScotch is more engaged users who go on to download the advertised game, since they have already seen it before. This will also increase ROI for advertisers.
Competitors such as Agawi and Voxel do exist, however, AppScotch is promoting instant ad network integration, as well as giving advertisers the ability to create their own ads as long as AppScotch tech is provided with an app store link to the game.
Otherwise, if interested developers can upload their app where AppScotch will run the ad and provide links creating a playable ad. Their goal is to drive instant app engagement across all types of devices as well as to create a more loyal app audience.
This new technology can change the ways new apps are being promoted and how users discover to download them. For more information on this new technology visit www.appscotch.com and continue to check PreApps for the latest in mobile app news.