The latest smartphone sales data has been released from Kantar Worldpanel, a market research subsidiary announcing Android ended 2013 as the top OS in the mobile market. According to this data, Android now accounts for 69.5% of sales across 12 key markets including the United States, Latin America, China and Japan.
Loosing share across these markets Apple has come in second according to Worldpanel with 23.7% of sales. Elsewhere Apple has seen other declines but the iPhone 5 models have brought in substantial revenue. In the United States, Apple has lost nearly 6% of sales compared to a year ago but around the holiday season accounted for just under 44% of smartphone purchases around the holiday season.
As Windows is a platform that is in a continued phase of growth its third place ranking was to be expected. Although portion of sales still remained to be minimal, with only 4.4% of smartphone sales globally, its biggest market share was reported in Europe with 10% of all smartphone sales.
From these released figures, Samsung is now under real pressure as shares have gone down increasingly. With only 40.3% of sales in China this mobile platform cannot compete with local players like Xiaomi, a start-up in China that has only been around for the past 2 years.
From this data released, techies and mobile enthusiasts are curious to see how this will impact the mobile market. How will android exceed itself in the coming year? Will apple be able to regain its top position?