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Would love to see to a better way to manage my Shopping List. Why don’t we have this scenario? Consumers create their Shopping lists in mobile and recommend their delivery mode preference Shopping lists from different consumers are passed on to multiple Retailers Retailers can place quote for each of the shopping list and delivery mode Consumers can choose from the different quotes and convenience of delivery and credential of the retailers Shopping Journey by Today’s Consumers Penetration of mobile has changed the shopping pattern of Consumers drastically. Compared to 5 years back, today’s Consumers have several technology facilitators, if used smartly can shop effectively, in-terms of cheapest price or best convenience. Consumers also have several channels facilitating online purchase including M-Commerce channel of Retail stores, Direct selling by CPG Companies, M-Commerce channel from Catalogue retailer like Argos, Electronic Commerce store like Amazon, Auctioning sites etc. Mobile Commerce Assist Tools today Product Search | Showrooming | Price Comparison | Promotions | Store Locator | Purchase Online | Product Reviews | Mobile Wallet | Social Integration – Share & Reviews | Gift Registry | Track Order | Wish List | Product Support | Product feedback Time to Relook at the Shopping experience of Consumers – Why ? Though there are several Mobile Commerce Assist tools available today, Consumers still have to do a lot of homework, by smartly leveraging these tools for making every purchase or he will end-up as a disheartened buyer. Why not pass the responsibility of ensuring consumers get the cheapest price to the Retailers from today’s approach of Consumer driven approach?